GOAL

Engage the University of Michigan constituency through a focused marketing plan.

SUCCESS MEASURE

Increase the number of patients in the predoctoral student clinics.

Action

Implement a multi-faceted marketing plan consisting of:

  • Michigan Radio: 2-3 ads/week for FY19 

  • U-M Blue Buses: ads on the buses for 4 months during FY19

  • U-M Record: 2 ads/month for Pediatric Dentistry and the graduate clinics for 9 months during FY19

Success Measure

2% increase in Patient Care website hits.

Status

On Schedule

Achieve By: Jul 2019


Action

Convene a group of faculty, staff and students to design a marketing plan that creates a mobile app that allows a member of the U-M community to request dental care.

Success Measure

Mobile app made available as part of the Michigan App.

Status

On Hold


Action

Create a student voucher program.

Success Measure

50 vouchers for a free exam and x-rays are used by patients.

Status

On Schedule

Achieve By: Sep 2019


Action

Develop an online request for an initial appointment website

Success Measure

50% of appointments requested through the website are kept in the first 6 months.

Status

On Schedule

Achieve By: Sep 2019


GOAL

The patient health record is used consistently throughout the school.

Action

Quantify how each clinic in the school uses the health history, sedation and implant consents, exam findings, and consult visits.

Success Measure

A school standards is developed for health history, sedation and implant consents, exam findings, and consult visits.

 

A school standard for referrals and consult visits is developed and implemented.

Status

On Schedule

Achieve By: Jan 2020

 

On Schedule
Achieve By: Jan 2020


Action

Implement standard forms and practices in the health record in all clinics. 

Success Measure

Determine the benchmarks for adoption of standard forms including health history, sedation and implant consents, exam findings, and consult visits.

Status

On Schedule

Achieve By: Jan 2020


Action

Launch a system whereby patients can securely enter their own data.

Success Measure

Patients can enter their health history and registration form prior to their appointment.

Status

On Schedule
Achieve By: May 2020


GOAL

Implement a cloud-based electronic health record that meets and exceeds university and federal security guidelines, is continuously updated to use current and emerging technologies, integrates with the UMHS medical record, and supports the school's ever improving education, patient care and research needs.

Status

Paused for Blue Renew

Stewards: Stephen Stefanac, Associate Dean for Patient Services and Brent Ward, Chair of Oral and Maxillofacial Surgery and Hospital Dentistry